Whether it’s a personal website, a company website, a
product promotion or just your own blog, it doesn’t survive without
traffic. Blogs are a great way to obtain
free organic traffic and they have become very popular in the online marketing
community and are used by everyone from huge corporations to teenagers. They are search engine friendly and a very
powerful tool for driving your targeted traffic, but how do you blog for traffic? Here are a few simple points that will help
you get started.
The first order of business is to know about your target
audience, study them. What is their age
group? What are their intentions
online? What issues are they commonly
having that you can provide unique help towards? This gives you a base for providing good
relevant content to your audience and this is of the greatest importance! If your readers are not happy with what
you’re providing them, they will not come back.
However, if you have great, unique content on your blog, they will
continue to come back and help you spread the word about your blog by
recommending it to others.
If you’re looking to sell products on your blog, don’t
expect it to happen overnight. In order
for others to buy anything from you, you must first build a relationship with
your readers. The fact is that no one
will buy anything from you until you have gained some sort of authority within
your chosen topic or niche and have a faithful audience who trusts you. On top of that, don’t ever right out attempt
to “sell” your product to someone! Such
as saying within your posts; “Buy my new software now and try it for
yourself.” People don’t like to be
proposed to buy something, they will almost always turn away and you’ll end up
being seen as a salesman… “Quoth, the
salesman… Never more…” If people like what you provide within your
content they will naturally see you as an authority figure and want to buy from
you.
Now here’s something that I am surprised many don’t know about,
but is so powerful! Pinging… If you don’t know what pinging is, then your
process of getting seen by the search engines on a regular basis has been
greatly reduced. It’s very simple
actually. Just go to Pingler.com, add
your URL, your keywords, or title of your post, enter the captcha code and
within hours to a day or two, you’re indexed in the search engines. What’s even greater is you can ping
everything; and I mean everything!
Twitter, Facebook, your bookmarks, public profiles, tweets themselves,
status updates, anything! If it has a URL,
it can be pinged and if your social account, name, website or anything you’re
promoting online is at the URL you ping, you get fast exposure.
So there are a couple points about blogging for traffic
and remember to ping everything you can!
There also are services out there that will ping your chosen URLs for
you automatically.